Tradeshow Logic

Looking to boost traffic at your next tradeshow? Some preparation before your show and special attention during show time can have enormous payoffs on foot traffic!

Prior to the show

1.)     Who doesn’t love giveaways at a tradeshow? Use your  promotional giveaways to build up buzz by sending out coupons on a postcard, magnets featuring your “Grand Prize” drawing, and MAKE SURE to have drawing entries on your website (or a mini mobile landing page) and on your Facebook page. If you go with the digital drawing route, though, make sure it’s of the “Must Be Present to Win” variety.

2.)     Include attention grabbing reminder stickers on all company mailings that provide the date and location of the tradeshow, as well as the booth number. Same thing for email signatures!

3.)     Create a tradeshow banner on your website with a link to the tradeshow schedule. If you have a Facebook page, try a countdown 2-3 months before, then weekly, then daily.

Show Time

1.)    Stage a raffle or contest at your booth for a great prize – marquee products like an iPad, large gift cards or even a TV work well. Require that patrons leave their name, email, phone and mailing address so that the winner can be notified. This is a great way to capture contact information for follow up leads.

2.)    Utilize signage that looks fantastic. Table throws, banners and digital displays are all extremely important and should all have consistent branding.

  3.)    Wear your brand. Make sure that everyone staffed at the booth is wearing professional looking apparel imprinted with the company’s logo.

4.)    Bring only the most knowledgeable and friendly staff to work the booths and, more importantly, the show floor and other events taking place within the tradeshow. Engage, Engage, Engage.

5.)      Create buzz. Do you have Twitter followers? Live tweet updates from the show and display your social media feeds (Twitter and Facebook) at the tradeshow booth via monitors. Can you host events within the show to engage with your customers in an informal fashion?

Need help planning your tradeshow marketing?

Contact us today 913-851-9100 today, and we can make your next show a hit!

Infomation from Promotional Times Newletter


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